About Brand:
Ice Breakers was launched by Nabisco Holding's lifeSaver division in order to compete with similar mint brands. Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, Breath Savers, CareFree and Stickfree. Ice Breakers began showing growth following the acquisition by Hershey.
About Product:
Icebreakers Mints Spearmints Ultimate Mouth Freshening 42g comes with cooling crystals for a refreshing vibe. The mints are sugar free. The mints may be naturally or artificially flavoured.
Ingredients:
Sorbitol, Malic Acid, Maltodextrin, Contains 2% or less of: Tartaric Acid, Maltitol, Aspartame, Gum Acacia, Citric Acid, Magnesium Stearate, Medium Chain Triglycerides, Natural and Artificial Flavors, Mannitol, Soy Lecithin, and Artificial Color (Yellow 5, Yellow 6, Red 40, and Blue 1).