Introducing purple Shampoo from Elvive colour protect, Britain's number 1 for coloured hair.* highlighted brunette, blonde, and grey hair. Can become yellow and brassy over time.

How does it work?
Purple colour is the opposite to yellow on the colour wheel, the purple within the purple Shampoo formula, helps neutralise yellow tones. Purple Shampoo is also known as silver Shampoo.
Our new specialist colour correcting purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Use once a week after purple Shampoo to complement your regular Elvive colour protect routine.
Apply on damp hair and leave for 5 minutes before rinsing well.

Expert tip:
on grey hair, Rinse after one minute.
Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Suitable for blonde, highlighted, and silver hair.

*2018 Nielsen Data, value & units, hair care (client defined) 52 w/E 06/10/18 gb total coverage