Digital cameras, lens, accessories film instant and single-use cameras and instant film; binoculars and sports optics; skin care. For a very large company, Fujifilm has retained a culture of innovation that has seen it through good times and bad.Think Fujifilm, think Green, sustainability, innovation, quality, fun, enrichment, and humility. This brand stands for innovation, quality, and humility. In fact, for such a big company with so many accomplishments, Fujifilm is low key. Despite an impressive record of innovation, commitment to sustainability, diversification, few people know of the company’s enormous accomplishments across so many spheres of business spanning the entire globe. Without fanfare, Fuji builds communities around its various products featuring stories of active users or opportunities to share information such as in its online Wonder Shop creative community or communities for its digital camera series in which enthusiasts can share , learn about anything, and even have their photography featured. The Fujifilm customer is not about flash, but substance. People buy Fujifilm for the features, the value, and the innovation, not to make a statement. The Fujifilm brand is smart, practical, innovative, individualistic. The company’s philosophy, it says, is based on the recognition that our mission…is to significantly contribute to the realization of a society in which all people across the world can lead lives that are abundant in spiritual as well as material wealth and with a sense of fulfillment and satisfaction.