I am mamaearth's toothpaste. i love to see your baby smile. i am fluoride free and sls free, so you don't need to worry if more toothpaste ends up in your baby's tummy than in the sink. i remove plaque and taste awesome. i am thoughtfully formulated with high quality ingredients like xylitol, aloe and stevia. introduce me to your babies, i will strengthen their gums and be their best friend forever.