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Premier Jour is the first day of the new year for Nina Ricci, and it announces the restitution of the original codes of this brand. The Premier Jour fragrance merges with the form of a woman, without any particular accentuation of itself. Its sensual scent is aimed at the body rather than thoughts. Optimistic mandarin and joyous sweet pea in alliance with gardenia give an intimate nuance to the sweet notes of the composition. Delicate orchid, vanilla, and woodsy-musky base notes blend in a lingering, soft trace. The designers of this fragrance are Sophie Labbe and Carlos Benaim. It was launched in 2001.
About the brand Nina Ricci
The fashion designer Nina Ricci always expressed femininity, sophistication, and minimalism in her designs. Her haute couture fashion house was established in Paris in 1932 and Parisians have been wearing her fine creations ever since. In collaboration with her son, the designer soon started offering Nina Ricci fragrance which soon became an integral part of the French brand’s portfolio.
The company’s first perfume Nina Ricci Coeur Joie was introduced in 1946 and the second one, L’Air du Temps, has been popular since 1948. The essence contained in the famous bottle topped with a crystal dove is a symbol of love and freedom which has become an iconic fragrance of the brand. Its popularity cemented the international success of the fashion house and it continues to inspire all Nina Ricci designs and fragrances.