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Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.
Key benefits:
• 3x brighter hair*
• Neutralizes yellow tones
• Maintains hydrated hair
*Compared to top purple shampoos in premium retail & salon, 2022
How to use:
1. Distribute evenly between palms first. 2. Apply to wet hair and lather fully. 3. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) 4. Rinse well and condition. For optimal brightening and hydration, use No.5P Blonde Enhancer Toning Conditioner from roots to ends.
When to use:
Use as needed to neutralize unwanted brassiness. Natural blondes and greys: Every 1-2 washes Sun-kissed blondes: Every other wash Textured blondes: Every other wash Damaged blondes Once a week Platinum blondes: Every 2-3 washes *No two blondes are created equal. Timing & frequency may vary. Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)
How to use:
1. Distribute evenly between palms first. 2. Apply to wet hair and lather fully. 3. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) 4. Rinse well and condition. For optimal brightening and hydration, use No.5P Blonde Enhancer Toning Conditioner from roots to ends.
When to use:
Use as needed to neutralize unwanted brassiness. Natural blondes and greys: Every 1-2 washes Sun-kissed blondes: Every other wash Textured blondes: Every other wash Damaged blondes Once a week Platinum blondes: Every 2-3 washes *No two blondes are created equal. Timing & frequency may vary. Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)