Infant Milk Powder For 1-3 Year Kid

Aptamil is the number 1 global brand in infant formula. For 40 years, they have been pioneering breast milk research to understand how it supports a baby’s development and immune system. Whilst aptamil is well established throughout the world, the brand faced a challenge in differentiation with their competition copying both their brand story and key visual cues. Aptamil needed to reinforce and re-energize their leading position as the past, present and future brand for millennial parents. Futurebrand met this challenge with a renewed global visual identity. Reveal a new brand purpose - the new identity transforms the brand promise into a design reality, showing the way towards a brighter future. Behind this new design lies an emotional story embodying the brand’s positive vision on the future.